Total Executive InterViews

Contribute to Total Executive Views... Contact Our Publisher.
Search Total Executive articles by core subjects here
View Total Executive Quotes and Tips here

Entries in Social Media (74)


These Social Media Mistakes Are Ruining Your Brand - Elad Guberman

Social media holds a lot of potential for businesses of all sizes. It has the power to grow your brand and connect you with a deeper pool of potential customers. You can use it to find sales leads, bring more traffic to your website, and market your business to a large audience. But if you are not careful, it also has the power to do a lot of damage to your brand.

Here are some of the biggest mistakes that businesses are making on social media:

Click to read more ...


How to Align Social Media & SEO - Michael Ruiz

A standout amongst the most overlooked parts of SEO is the fundamental arrangement of SEO method with social media activity.

Using Social Media for Link Development

It’s a fact that social media has turned out to be progressively important from an SEO point of view as search engines have fused social signs (e.g., likes, shares, views, followers, etc.) into their ranking algorithm. Furthermore, as Google+ has yet to be coordinated into Google search results and Facebook data into Bing, the direct correlation between what happens in social media and what people find in their search lists has turned out to be more self-evident.

The most effective method to win in Organic Search: Tips from Google, Bing and Brands

Click to read more ...



Do you know the 6 key methods for building your personal profile via LinkedIn?


What is your professional image? What makes you unique in the marketplace? Prospects, clients, colleagues and potential business partners are seeking you out and using LinkedIn to do it.

When they land on your profile page. Will they find information that supports who you are? If not, it is time to re-think how you are presenting your professional brand online.

Click to read more ...


How to Make Your Social Media Accounts SECURE - Kim Garst

One day in 2013, users noticed something awfully fishy about the @BurgerKing Twitter account: The BK logo had mysteriously been swapped out for the McDonald’s logo, and the name of the account had been changed to ‘McDonalds’. In addition, a tweet went out stating that the company had been sold to McDonalds because, “the whopper flopped”.

If this sounds suspicious, that’s because it is. BK’s Twitter account had been compromised, and the hackers were having some fun at Burger King’s expense. This went on for an hour, until BK finally managed to get the account suspended.

While this is perhaps an extreme example, it does remind us that we shouldn’t take the security of our social media accounts for granted.

8 strategies on how to make your social media accounts secure:

1. Use a password manager

One of the simplest ways for hackers to gain access to your accounts is to get ahold of your social media login info and passwords. Once they have this info, the sky’s the limit in terms of the harm they can cause.

Click to read more ...



Alex Pirouz has some great insights into how to build your LinkedIn connections here...

Every month we receive a tonne of LinkedIn questions from the community ranging from blogging, email marketing, content marketing, connecting and the list goes on.

And out of all the questions we’ve received in the past few weeks, there’s one that’s been asked the most:

Should I focus on quality or quantity when building my network on LinkedIn?

And out of all the questions we’ve received in the past few weeks, there’s one that’s been asked the most:

Should I focus on quality or quantity when building my network on LinkedIn?

Click to read more ...