Recently I caught up with Graeme Philipson - founder of Connection Research to discuss research he had conducted for Fujitsu on the present and future of Green IT - what is the Global Benchmark?
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Entries in Research (34)
Here is an interesting newsletter from Campaign Monitor that provides some valuable information...
Malcolm has a lot of insights. This video discusses marketing principles and research through using the product spaghettie sauce.
Its not about finding the right product for all customers - it'sabout finding various products for lots of different customers - or maybe even 3 groups of customers
Quite entertaining and a great way for leading brands to generate new revenue and profits...
Over the years I have interviewed and arranged interviews with many leaders about their thoughts on leadership, innovation, performance and profits. Here is an interview from several years ago that is still relevant from Roger James...
One of the common criticisms of marketing is that marketers spend too much time trying to foist new products on a public that may not really need another widget. Marketers will reply that they are only trying to satisfy needs, a central tenet of marketing. Yet if marketing is soundly-based on research, why do so many new products fail?
The answer lies in the complexity of the human species and the fact that sometimes we don't know what will satisfy, please or entertain us until we see it. Indeed, novelty in a product or in an advertisement can be the source of appeal as much as changing wants and needs.
That's why innovation measures are a key part of the AMI's Australian Marketing Metrics project. At both an organisational and an individual level, innovation metrics will address factors such as active support for innovation, the encouragement of an appetite for learning and "freedom to fail".
A good marketer will closely monitor consumer behaviour, but will also think laterally from time to time, to bring an idea out of left field. Good marketing and innovation go hand in hand.
Roger James FAMI CPM, Chairman,
Australian Marketing Institute
Almost seventy five percent of people on a low income still consider their home telephone their most important service with many relying on it for job hunting and social support, according to a survey by Telstra.
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