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Entries in Research (31)

Thursday
Jul082010

Innovation in Marketing - Roger James, Chairman - Australian Marketing Institute

Over the years I have interviewed and arranged interviews with many leaders about their thoughts on leadership, innovation, performance and profits. Here is an interview from several years ago that is still relevant from Roger James...

One of the common criticisms of marketing is that marketers spend too much time trying to foist new products on a public that may not really need another widget. Marketers will reply that they are only trying to satisfy needs, a central tenet of marketing. Yet if marketing is soundly-based on research, why do so many new products fail?

The answer lies in the complexity of the human species and the fact that sometimes we don't know what will satisfy, please or entertain us until we see it. Indeed, novelty in a product or in an advertisement can be the source of appeal as much as changing wants and needs.

That's why innovation measures are a key part of the AMI's Australian Marketing Metrics project. At both an organisational and an individual level, innovation metrics will address factors such as active support for innovation, the encouragement of an appetite for learning and "freedom to fail".

A good marketer will closely monitor consumer behaviour, but will also think laterally from time to time, to bring an idea out of left field. Good marketing and innovation go hand in hand.

Roger James FAMI CPM, Chairman,
Australian Marketing Institute

Thursday
Jul082010

Home Phones Still Essential for Low Income Earners

Almost seventy five percent of people on a low income still consider their home telephone their most important service with many relying on it for job hunting and social support, according to a survey by Telstra.

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Tuesday
Jun292010

Why Creativity Matters in Today’s Leaders

The article by Frank Kern What Chief Executives Really Want covers a survey from IBM’s Institute for Business Value, which shows that CEOs value one leadership competency above all others: creativity.

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Thursday
May272010

Research Case Study: IT Sustainability and Energy Efficiency in Australia in 2010

View the results of the latest survey on Green IT in Australia conducted by Envirability & Connection Research which provides a way forward for benchmarking ICT

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Tuesday
May252010

Total Executive Community Survey#1 Results

The results of the Total Executive Community Survey conducted with our first monthly newsletter are in. There were a total of 378 respondents. Question #1: What should Total Executive provide more information on? Top 10 Responses - * 96% Leadership * 88% Innovation & Creativity * 86% Technology & Communication * 86% Responsibility - Including CSR * 81% Executive Education * 76% Sustainability * 75% Social Media * 72% HR * 57% Health * 48% Lifestyle Question #2: Please let us know what functionality you would like from Total Exec?

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