As an Executive most of us get into the corporate game in our 20’s with little awareness of what life is all about. We appreciate the basics: work we enjoy and a career ladder to climb, a nice home and a good income, a life partner and a happy family – and then one day we wake up and look back and wonder where all the time went.
The concept of internal marketing originally evolved from the idea that employees should be considered as an internal market that needs to be educated and informed about the organisation’s mission, the benefits of its products and services, and the expectations of its customers. Most people then go on to suggest that the main benefit derived from internal marketing is that it will contribute significantly to achieving ultimate success in the delivery of all marketing activity to external customers. In other words, we need to internally market to employees, so we will be better at marketing externally to our customers.
I have an alternative way of thinking about internally marketing for successful organisational change:
There seems to be the unchallenged assumption that growth is good – growth at all costs. In fact, few ideas are more deeply embedded in our culture than the belief that economic growth is the key to all of our organisational and national problems. For private sector firms the share market swiftly and viciously punishes slow or no growth quarter after quarter. For senior private sector managers, growth is lavishly rewarded with bonuses and stock options. In the public sector, continued growth in budgets, staff numbers and coverage means the department is perceived as important and is valued by stakeholders (e.g., the Minister, the media, voters). Individuals within the public sector may want their departments or portfolios to grow so they can accomplish more, help more or provide more of their service. In small or start-up companies, growth is necessary to gain the advantages of scale, scope and reach. Many entrepreneurs want their companies to grow so they can become publicly listed and ‘successful’. Unfortunately, there is little evidence that economic growth results in consistent increases in human welfare.
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Why 'Presencing' is the key to executive success in our rapidly changing world and how to give yourself the time to engage...
Speaking with thousands of executives about what they are doing to ensure success in their careers and businesses it never ceases to amaze me how few give themselves the time to engage in 'Presencing' in order to overcome challenges and develop new and innovative solutions to improve their business and lifestyle.
Otto Scharmer's U Theory which focuses on the importance of presencing is not a new process. However, what Otto has to say is ringing more and more true every day as our world continues down a path of dramatic change where we leave our familiar worlds of the past behind.
I strongly urge you to read this Total Executive managers choice article and view the short video here:
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