Innovation in new products is the life-blood of our business. We must keep bringing new products to market, but increasingly innovation in
design is the great differentiator.
Most brands now have the same technology and offer the same range of features, so it is imperative that we constantly introduce innovations to keep ahead of our competitors. At the same time, I'm a great believer in 'emotional' design where the form or styling prompts people to want to use our appliances.