« LEADERSHIP BEYOND GOOD INTENTIONS WHAT IT TAKES TO REALLY MAKE A DIFFERENCE – Geoff Aigner | Main | Jon Scriven – Group Executive People and Corporate Services at Qantas »

An Interview with Hans Tempel - CEO Mercedes Benz Australia on Responsible Leadership

Today I had the pleasure of interviewing Hans Tempel, CEO of Mercedes Benz and Daimler in Australia about his thoughts on responsible leadership.

You can download the interview as a podcast here

Hans explains about the importance of leading from the top, particularly in large organisations. Also the importance of communicating with all stakeholders, including shareholders, staff, distributors, customers and the broader community.

It is about finding out the optimum for bringing the company forward. The target of the business is to generate profits and as a consequence allow employees to enjoy a secure workplace with sound salary and professional growth opportunities. Though the real responsibility is to ensure all stakeholders get their fair share.

Clarifying identity is important as a company for Mercedes with Daimler having 100% ownership of our company.

Next we needed to determine our mission - asking ourselves what is our mission which is defined as:

  1. Keep fascination of our brands shining
  2. Capture the customer, providing excellent product and service at prices that are justified - by giving customers more than they expected.
  3. Clarify our role as to what the Australian market needs - advocating the spirit in order to satisfy our mission and working within what the key stakeholders have available.

Next is the vision. We need to set a vision and plan that creates a perception amongst people that we are the most respected player in the automotive industry in Australia in six areas

  • Customers
  • Dealers
  • Stakeholders
  • Employees
  • General public
  • Specific groups in the large business community - vendors, regulators etc

    The longest journey begins with a single step and Hans goes on to explain the importance of optimisation over the long term.

    Working as a leader, if you are predictable, it is easy for staff to follow your actions. This is an important element for the long term sustainability of responsible leadership.

    For considerable more detail, link to the interview above.

    Another Directors Report by Grant Crossley 
  • EmailEmail Article to Friend

    References (1)

    References allow you to track sources for this article, as well as articles that were written in response to this article.

    Reader Comments (1)

    As an owner of 6 Mercedes Benz and awaiting delivery of my new one ,i find it totally shameless off the desperate measures Mercedes Benz have now resorted to sell their cars . i still own an E Class coupe which in the last 2 months,due to a tax loop hole that Mercedes seized on they have devalued my car by in excess of $14,000 in an an 8 week period . Do they care ?? i was told to put my complaint in writing !!! you cannot even speak to these faceless people .With a new Mercedes on the way ,thanks to their way of doing business i will now have two of them in my garage as i have not been able to sell it ,not even an enquiry .Dealers tell you they are worth scrap metal second hand .BE EXTREMELY CAREFUL BEFORE YOU EVEN CONSIDER A MERCEDES BENZ,as they are prostituting their own brand .I believe with a prostitute they put a smile on your face....... Mercedes just take your money!!!!!!!!!!!!!!!!!

    July 3, 2012 | Unregistered CommenterSimon Bancroft

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>