Part of the reason the Pressure Free Sales System is so successful is the collaborative way in which a sales person and the customer interact.
A relationship built on trust and respect is formed with the view to repeat the interaction in the future. This flies in the face of the ‘hard sell’ which is all about the seller, the product and the financial benefit a sales transaction creates for the seller.
Relationship based selling sounds easy enough but it actually takes some practice to create a sales conversation that gleans information about the customer, their needs and their behaviours without it sounding all sales-y or worse, like an interrogation.
Here are five ways you can conduct a relationship based sales conversation: