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Wednesday
Feb102016

Segmenting your Internal Market for Successful Change - James Carlopio

The concept of internal marketing originally evolved from the idea that employees should be considered as an internal market that needs to be educated and informed about the organisation’s mission, the benefits of its products and services, and the expectations of its customers. Most people then go on to suggest that the main benefit derived from internal marketing is that it will contribute significantly to achieving ultimate success in the delivery of all marketing activity to external customers. In other words, we need to internally market to employees, so we will be better at marketing externally to our customers.

I have an alternative way of thinking about internally marketing for successful organisational change:

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Monday
Feb082016

growth... Growth... GROWTH...!!! - James Carlopio

There seems to be the unchallenged assumption that growth is good – growth at all costs. In fact, few ideas are more deeply embedded in our culture than the belief that economic growth is the key to all of our organisational and national problems. For private sector firms the share market swiftly and viciously punishes slow or no growth quarter after quarter. For senior private sector managers, growth is lavishly rewarded with bonuses and stock options. In the public sector, continued growth in budgets, staff numbers and coverage means the department is perceived as important and is valued by stakeholders (e.g., the Minister, the media, voters). Individuals within the public sector may want their departments or portfolios to grow so they can accomplish more, help more or provide more of their service. In small or start-up companies, growth is necessary to gain the advantages of scale, scope and reach. Many entrepreneurs want their companies to grow so they can become publicly listed and ‘successful’. Unfortunately, there is little evidence that economic growth results in consistent increases in human welfare.

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Friday
Feb052016

7 Tips for Emailing Busy Professionals - Elad Guberman

Want a very busy person to take note when they receive an email from you? Of course!

Email is the modern man’s bane of existence. You receive a great deal of email and send off even more. When sending an important email, you hope for a speedy reply or action.

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Wednesday
Feb032016

Do you know your LinkedIn Social Selling Index (SSI) score? - Ashley Medway

The Social Selling Index (SSI) has been an important tool for sales professionals who want to go beyond social selling activities and measure how those individual efforts add up. We know that social selling is a vital component of success for many sales organizations: salespeople who excel at social selling are creating more opportunities and are 

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Monday
Feb012016

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