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Wednesday
Apr012015

Nucleus: The Marketing of Things - Bruce Burke

In May of this year I left my position as CMO of a software startup to do something different. In the six months that have expired since then I have looked at a great number of things. I've dabbled in Google Glass software, examined the growing market for vapor-related products and even looked back to my roots in the prepaid marketplace.

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Wednesday
Apr012015

Why is policing salespeople via CRM an ineffective policy? - Robert Heaton – Senior Partner, Aspire Group

Recently Peter Strohkorb interviewed Rob Heaton about collaboration and technology.

Peter chatted with Rob Heaton who until recently managed Sales Enablement at Cisco, and who is now a Senior Partner at the Aspire Group.

We had a healthy discussion about the future of Sales and Marketing Collaboration and in particular how CRM fits into the strategy.

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Monday
Mar302015

What's your plan for the future?

How smart Australian companies are investing in the future

This article was recently published on the Total Executive LinkedIn group by Karen Colfer - when did you last review your future?

Just six weeks into 2015 we’re already starting to witness some signs of confidence returning to the Australian market. Economists and commentators have been cautiously forecasting an improvement for some time now and it’s a relief for us all to see it become reality.

Don’t get me wrong - I’m not suggesting we pop the champagne corks just yet! However, it’s safe to say that an increasing number of Australian employers out there are ready to make investments in talent. That’s great news for everyone.

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Friday
Mar272015

Networking on a Shoestring - Elad Guberman

Here is another example from Elad Guberman of where Total Executive members with corporate experience are happy to share their knowledge for SME's - for freeOne of the challenges of starting a new business or operating a small business is the ‘on a shoestring’ budget dilemma. So how do you effectively represent your brand, gain new customers and grow your business with little or no money for marketing?

Having come from corporate marketing departments, where I had many hundreds of thousands of dollars each year to spend on marketing activities, to starting my own business and working with much less money has certainly changed my priorities on things that I once took for granted.

One of the answers to the common dilemma of getting new customers with no or little budget is to network and exploit your word of mouth referral channels as much as possible. I know that in Melbourne alone there are networking and business events on every day and night. Some are free to attend and others are paid. In general, a company who wants to sell you something usually hosts the free ones. (Which is fair and reasonable considering they are picking up the bill, but doesn’t mean you can’t make good connections).

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Wednesday
Mar252015

What would a new competitor need to do to gain a large market share of wealth? - Graham Hand 

Graham recently published this article to the Total Executive LinkedIn group...“Even well-meaning gatekeepers slow innovation. When a platform is self-service, even the improbable ideas can get tried, because there’s no expert gatekeeper ready to say ‘that will never work!’ And guess what – many of those improbable ideas do work, and society is the beneficiary of that diversity. I see the elimination of gatekeepers everywhere.”

Jeff Bezos, quoted in The Everything Store: Jeff Bezos and the Age of Amazon, page 315.

“Spend the vast majority of your time thinking about product and platform. Many large, successful companies started with the following:

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